On September 30, 2025, in Brașov, the Embassy of the United Arab Emirates in Romania, in partnership with the Brașov Chamber of Commerce and Industry, organized the Romania – United Arab Emirates Business Forum, an event dedicated to strengthening bilateral economic relations and identifying new opportunities for cooperation between the business communities of Romania and the UAE.
The event was a success, bringing together numerous Romanian companies from sectors such as real estate, IT & Tech, HoReCa, healthcare, wellness, energy, industry and technology, event management, and urban infrastructure, as well as foreign investors interested in opportunities on the Romanian market. Participants had the opportunity to present their projects and collaboration proposals, with the aim of identifying business partners and exploring opportunities provided by the UAE.
The discussions were chaired by Mr. Attila Szekely, Director of the Brașov Chamber of Commerce and Industry, and H.E. Hamdan Khalifa Almarar, Deputy Head of Mission of the UAE Embassy in Romania. Both emphasized the importance of long-term cooperation, the consolidation of bilateral economic relations between the two business environments, and the economic potential of both markets. A highlight of the event was the presence of a businessman from Abu Dhabi, who offered a hands-on perspective on the business environment in the Emirates and opportunities for cooperation, while also highlighting several areas of interest for potential partnerships with the companies attending the forum.
An essential contribution came from the legal teams of Al Safar & Partners Advocates & Legal Consultants from Dubai, together with PGC Partners from Romania. The participation of Mr. Paul-George Căta, Partner at Al Safar & Partners Advocates & Legal Consultants and Founder & Managing Partner of PGC Partners, brought significant value to the event through the insights he shared on the procedures for Romanian companies expanding into the UAE market, as well as the support provided to such companies.
In addition, discussions addressed the procedures and opportunities related to establishing strategic partnerships and joint ventures between companies from both countries. Also joining the event online, from Dubai, were Mr. Eduard Nedelcu and Mr. Fuad Rahma, Partners at Al Safar & Partners Advocates & Legal Consultants. They delivered a legal and economic presentation on the expansion of Romanian companies in the UAE, addressing topics such as available legal structures, the fiscal regime, free economic zones, and mechanisms for attracting foreign investments.
The forum also included networking sessions and individual B2B meetings, facilitating direct dialogue between entrepreneurs and experts, as well as a practical analysis of cooperation potential. Participants benefitted from applied advice offered by the lawyers and experts in attendance. The Embassy of the United Arab Emirates in Romania, together with the Brașov Chamber of Commerce and Industry and the guest speakers, conveyed a clear message regarding the importance of continuing such bilateral initiatives, aimed at promoting Romania as an attractive investment destination while also supporting Romanian companies in identifying investment opportunities in the UAE.
The event in Brașov stood out as a concrete example of collaboration between authorities and the business sector, providing Romanian companies with valuable tools and insights for expanding into international markets and for developing sustainable partnerships.